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Why website engagement is a crucial metric

By Chris Butler / September 26, 2019 /

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has…

Microsoft Office 2019 or Office 365: The best choice

By Chris Butler / September 25, 2019 /

Microsoft Office is one of the most installed software suites in the world. If you are looking to integrate it into your company, you can either purchase Microsoft Office 2019 or sign up for cloud-based Office 365. Both promise the same features that the Office suite is known for, but they are different enough to…

5 Things to avoid when investing in IT

By Chris Butler / September 23, 2019 /

Running a business can be time-consuming, especially if you’re managing staff, looking for growth opportunities, and looking after clients. This leaves you little time to search for an IT system that can benefit your business. Because of this, you may be forced to make an impulsive technology purchase that does more harm than good. To…

The three illusions executives have about internal IT versus outsourcing

By Chris Butler / September 20, 2019 /

The first step to improve your business productivity is to understand the three illusions executives have about internal IT versus outsourcing.  These illusions are reinforced by unsophisticated technology providers, vendors what want you to use their (on-premise) products, and internal IT’s need to stay employed. The illusion of control What is the first thing we…

Presenting Microsoft 365

By Chris Butler / September 20, 2019 /

Microsoft has sold Office 365 and Windows 10 to businesses in various ways. While some business owners don’t mind purchasing the two solutions separately, others prefer one bundle that offers both. That’s possible with Microsoft 365. Microsoft 365 caters to the workplace by combining Office 365 and Windows 10 into one solution, which is available…

Juice jacking: What is it?

By Chris Butler / September 18, 2019 /

We’ve come to rely on our smartphones to help complete daily tasks, and this has resulted in the need to recharge our phones multiple times a day. But when you’re far from your charger, public charging kiosks can seem like a good substitute. However, this can lead to an incident of “juice jacking.” If this…

Virtualization: 10 Critical terms

By Chris Butler / September 16, 2019 /

Virtualization is the act of moving a physical component or bit of software from a physical environment to a digital one that’s normally delivered over a network. This technology has become one of the most sought after tech improvements of the past decade, especially among small- to medium-sized businesses (SMBs). The only problem is, virtualization…

Boost the privacy of your iPhone’s texts

By Chris Butler / September 13, 2019 /

If you’re an iPhone user who’s always on the go, you may be texting sensitive information on a daily basis. One small mistake could have a negative impact on friends, family, or your business. To ensure that doesn’t happen, here are three easy steps to keep your iPhone text messages private. Turn off message previews…

Defining HDD and SSD

By Chris Butler / September 11, 2019 /

Buyers used to have a limited choice for what kind of storage they got with their laptop or desktop PCs. With the invention of the solid state drive (SSD), you can now choose to configure your system with either the traditional hard disk drive (HDD), SSD, or in some cases both. So what’s the better…

Replace phone scheduling with Bookings

By Chris Butler / September 9, 2019 /

Time is the commodity of service providers — therefore being able to manage it well ensures profitability. To maximize your schedule, use Bookings by Office 365. Here’s how this easy-to-use app can greatly benefit your business. Visibility Bid adieu to the days of scribbling on post-its and frantically going through your schedule to find out…

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